Throughout my schooling I have had the opportunity to work with many real-life clients in order to grow my skillset when working for an advertising Agency. My role is Art Director, specializing in all Adobe Creative Suite applications and visual works.
The Young Ones: Vans Brief
Title: Always an athlete
Target: All skaters, who never want to stop skating.
Problem: Once you walk off of the field, rink, park, etc. you lose your athletic shoes, ultimately ending the game for the athlete.
Insight: Vans has solved this problem for their skaters with their new Pro-Classic shoe. With Vans, you are always an athlete.
Action Items: Social media / 45 second tv spot campaign focusing on the everlasting athlete that Vans provides
Refine Digital Agency: Brand Identity
Art Direction and involvement with brand creation, development, and agency introductions. These include but are not limited to: logo creation, brand tone, tagline, primary and secondary typography, and overall brand identity.
National Foundation for Ectodermal Dysplasia
Campaign creation and development including: SWOT analysis, competitive analysis, benchmark analysis, creative brief, infographics, and mood boards.
Title/ Tagline: Smile Together
Target: Republican male senate, young activist voters
Problem: NFED currently does not have enough support from legislators for the “Ensuring Lasting Smiles Act” to pass in the senate
Insight: NFED needs male Senate support to convince the Senate that Ectodermal Dysplasia is a medical, not cosmetic, condition
Action Items: social media, merchandise, mood board, typography, infographics, and execution